The MICHE Story |
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How MICHE Came to Be...
On the way home from work in the fall of 2004, Michelle Romero, a young homemaker, did something most women have done—she spilled on her favourite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. Not to be deterred by her lack of sewing skills, she grabbed her super glue and some scrap fabric, took apart the stained bag, and made the very first prototype. Together with Annette Cavaness, an expert for fashion accessories, she developed this revolutionary idea further and further and in 2005 they fianally founded in South Jordan, Utah, their official MICHE label. MICHElle and Annette set out on a mission to bring the MICHE Bag to life.
How Do You Pronounce That Name Again? Our unusual name comes after the nick name of
MICHElle and is pronounced MEE-CHEE!
left: Michelle Romero, MICHE
Founder
Michelle Romero at FOX2-News
The Very First Bag Sold

After a sabattical, most recent developments brought Annette back to our enterprise. As a much experienced and talented designer, her know-how is most welcome and we are beyond excited to be working with her moving forward. Needless to say, she is very happy about being back with MICHE again. We can continue to look more than forward to stylish designs and remain excited about all the news coming forth for fashion contious women from MICHE.

Jennifer Sneddon, CEO MICHE Europe